Flora Miranda Spring 2019 Paris Couture Show.

The Antwerp based designer Flora Miranda dedicates her collection ‘Deep Web’ to explaining the process of teaching a machine what clothing is and how it is
produced – as she calls it ‚Machine Learning’ for fashion.
The collection ‘Deep Web’ is the designer’s visualization of her very own
approach to the idea of ‘Machine Learning’: inspired by American transgender
artist Amanda Lepore’s image, each design of the collection plays with feminine
body shape. The dresses generically reproduce the most stereotypical, current
image of ‘femininity’, playing upon the strict categorisation a computer
implies, and the way computers deal with a fine variety of genders. By working
with Lepore’s unique shape, the designer gives the computer a model to learn
with, while teaching it how clothing works.
The mechanical aspect of the collection makes the presented clothing literally a
product: each dress is pre-made for a client, sold, consumed.
The approach she is following with ‘Machine Learning’ visualizes through outfits
that each portray one step in the computer learning process. In addition to the
presentation of the designs, the event merges with an informative keynote
presentation composed by the Swiss artist Simone C. Niquille and moderated by
the American Internet artist Signe Pierce, who will travel to Paris just to
educate the audience about machine learning in fashion. The artist’s image of
digital fluidity challenges critical thinking of artificial intelligence,
especially with her sceptical approach to the mathematical segmentation and
categorisation of the world. The main questions that will be discussed during
the keynote are: Which of our vital values, such as organic beauty, are lost in
the structural systems we experience? Which bodies will be created by computers
in the future? What are the beauty ideals that will dominate future societies?
By teaming up with artists from fields outside her own, Flora Miranda not only
creates designs that are based on those questions, but also enters the debate
around the future of technology, beauty and fashion.

Images from Laetitia Bica.

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