Bionda Castana: The November Collection

Bionda Castana: The November Collection
Bionda Castana: The November Collection
Bionda Castana: The November Collection

Bionda Castana: The November Collection
Bionda Castana: The November Collection

Bionda Castana: The November Collection

After a two year break Bionda Castana is back in the shoe game with a new digital strategy. The company now is a fully direct to consumer firm that offers four different styles each month from their previous collections. Following this path according to founders Jennifer Portman and Natalia Barbieri allows them to reduce waste and create excitement by employing a drop strategy.

Each style from the collection takes about three weeks to be created. Customers can also request other past Bionda Castana designs in different colors. This new iteration of Bionda Castana takes the democratization of fashion further by allowing customers a voice when it comes to design. November will be the first month back for Bionda Castana and a different selection of shoes will appear early next month.

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