designer q+a: mara&mine | fall 2013

mara & mine #fall13 #shoes via TresChicNow.com Jem Skull Slippers

words_dena rochelle

I stopped by one of my favorite PR showrooms when I was in LA recently and fell in love with these rad kicks. There is no question that I must have a pair in my closet but I am having a hard time choosing which color of the Jem Skull Slipper I like best. Perhaps you’ve seen them on model/actress and all-around cool girl Cara Delevingne? They’ve quickly become a cult-fave among the style set, which is why I had to get the scoop on the ladies behind the brand. Mara&Mine is the work of Jasmine Yarbrough and Tamie Ingham—two young, talented Australians based in Los Angeles. Here’s what the duo has to say about their impressive first season, along with some other great info about what they’re into at the moment:

Dena ~ What inspired you to launch a shoe line? 

Tamie ~ “Both being in the fashion industry (I’m a stylist and Jasmine a model), we wanted to look stylish on the job but comfortable all that the same time. It wasn’t until a trip we took to Italy where we were truly inspired to start our own line. Glamorous Italian women were roaming the streets wearing unbelievably cool flats, not a heel in sight. Seeing as we always found it hard to find fashionable flats, we thought we would start a shoe line together.”

Dena ~ I’m obsessed with the Jem slippers and need to get pair in my shoe arsenal asap! How did you come up with that design? 

Jasmine ~ “Haha yes you do!!! Each season is based on somewhere we have traveled together as friends. Our first season was inspired from our trip to Mexico. Day of the dead/skeleton bones being the prominent theme we took out of Mexico.”

Dena ~ What do you think makes this incarnation of the slipper silhouette so covetable?

Jasmine ~ “It’s a classic style of shoe with an edgy twist. We feel that it’s the perfect accessory to add to a classic outfit.”

Dena ~ Did your stylist connections help to get the right feet slipping into them? 

Tamie ~ “Yes, indeed, our stylist contacts and friends have helped us and years of combined experience in the fashion industry have helped us tremendously on getting them on the right feet.”

mara&mine #fall13 #shoes via TresChicNow.com Jem Skull Slippers

Dena ~ Do you plan to keep this style as a signature item in the line for seasons to come? Or did you start fresh for SP14?

Tamie ~ “We will continue to do the signature Jem Skull Slipper introducing new colour ways each season.”

Dena ~ “Tell me a little bit about how they are made and what makes them so special.

Jasmine ~ “The slippers are handmade in Los Angeles, where we overlook every step from sample making to production. All the materials are shipped from Italy, as our manufacturer has an Italian background so it helps us get the highest quality leathers and materials.”

Dena ~ What other brands/designers do you like to wear with your Jems? 

Tamie ~ “Isabel Marant, Celine, Givenchy, Bassike, Alexander Wang, Rag & Bone, Ksubi, Sass & Bide and Helmut Lang.” 

Dena ~ Do you have any intention or desire to expand the line beyond shoes? 

Jasmine ~ “Not at this point. But never say never!”

Dena ~ You have a nice following ramping up on the social media channels. Which network do you like best and why? 

Tamie ~ “We love using Instagram, as we feel it’s the most popular source of social media at this present time.”

Dena ~ Who are you favorite instagramers?

Jasmine ~ “We love theyallhateus, ManRepeller, and laurabrown99 Harper’s BAZAAR Executive Editor.

 

mara&mine #fall13 #shoes via TresChicNow.com Jem Skull Slippers

 

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