NYLON + Project Aloft Star Want You To Rock Out


Do you want to discover the next big thing in music? NYLON and Aloft Hotels can give you the hookup.

We already know Aloft Hotels is tuned in to music’s up-and-coming artists. Project Aloft Star, its talent discovery competition, brought us 2012 winners HITS. Not only did HITS perform at NYLON’s own SXSW party, but they rocked the house at our annual Music Issue event before our cover star Avril Lavigne took the stage. This year, we’re turning up the volume on this contest with a bigger and better grand prize.

Now, we’re teaming up with Aloft again to give unsigned artists the chance of a lifetime. The winners will not only play at the Live at Aloft performance series, but will also get a meeting with NYLON Records. The best part is you get to choose the winner from a crop of rising talent! From July 30 to August 20, Aloft’s Facebook fans can vote on their favorite of the top five acts to determine the winner.

So be sure to “like” Aloft on Facebook  to gain exclusive access to the hottest sidewalk singers and coffee house crooners. You decide who makes the cut! –FREDDIE MORGAN